The US Specialty Food & Confection market is the largest in the World is worth over $59 billion and growing at the rate of 10%+ per year, faster than any other sector of the US Grocery industry.

However although huge it is also complex with many different channels and routes to market. It is for this reason that a focused and knowledgeable approach to brand entry or growth is absolutely essential to enable American and International food companies and brands to achieve success in this dynamic marketplace.